Senior Manager / Manager

Tung Wah College

Established by Tung Wah Group of Hospitals (“TWGHs”) in 2010, Tung Wah College (TWC) is a self-financing degree-granting institution registered under the Post Secondary Colleges Ordinance (Cap.320). Following the educational ideals of TWGHs and leveraging on its renowned strengths and expertise, TWC aims to provide high quality tertiary education to nurture competent, socially responsible and caring professionals for the benefits of society. 

With the staunch support of TWGHs, TWC has been developing rapidly and built up a niche in healthcare education. It is the first self-financing tertiary institution offering six professionally accredited degrees to train nurses and allied health professionals such as medical laboratory technologists, occupational therapists, diagnostic radiographer, therapeutic radiographer and physiotherapists. Besides, the College is also the first institution registered under Cap. 320 offering early childhood education degree and higher diploma programmes to train qualified kindergarten teachers and childcare professionals.

Currently, TWC has 4 schools (namely School of Arts and Humanities, School of Management, School of Medical and Health Sciences, and School of Nursing) running a total of 20 doctoral degree, bachelor degree, sub-degree, diploma and certificate programmes in various disciplines.  It has a student population of around 5,000 in 2025/2026 and nurtured more than 7,200 graduates since its inception in 2010.

Being a young and vibrant institution, TWC aspires to become a leading private university in the long term.  It is planning to launch a number of new programmes, strengthen teaching and learning facilities and quality, and enhance research capability etc. in coming years.  To cope with its continuous development, we are now inviting highly qualified candidates to fill the following post:

Duties and Responsibilities

Duties of Senior Manager

The appointee will be required but not limited to:

1. support the Head of Communications and Public Relations Office in formulating and executing marketing communication strategies, annual marketing plans and brand campaigns to elevate the College’s market visibility, brand equity, and reputation locally, regionally and internationally;  
2. lead institutional branding initiatives, ensuring consistent corporate visual identity, messaging, and positioning across Schools and Units;
3. collaborate with Schools and Units to develop targeted programme marketing and student recruitment campaigns;
4. act as the central point of media management and communication; manage media relations activities including press invitations, releases and conferences, briefings, interviews, media monitoring, social listening, handling of media enquiries, issues and crises;
5. develop and implement crisis communication and issues management strategies; provide timely advice and support on media, reputational and communication-related matters;
6. oversee the editorial content, design and production of publications such as newsletters, annual reports and other collaterals; as well as key communication materials including website and social media, corporate video, PowerPoint presentation and other e-communication platforms;
7. manage global links and affairs including partnership building and development of network and maintaining relationships with external partners and stakeholders’ protocols to promote the international profile of the College;
8. assist the President’s Office in writing speeches and messages;
9. provide secretarial services for Committees;
10. advise and facilitate the implementation of donor strategies to raise funds for College development, including new programmes, new campus development, campus facilities upgrade, student bursaries and scholarships, etc;
11. oversee the operation, administration, budgetary planning and monitoring as well as staff supervision;
12. perform any other duties as assigned by the Head of Communications and Public Relations and / or delegates

Duties of Manager

The appointee will be required but not limited to:

1. plan, coordinate, and execute marketing and promotional campaigns/activities for the College and academic programmes;
2. co-ordinate with Schools and Units to produce College and programme promotional collaterals, course flyers and digital landing pages;
3. initiate & execute marketing plans on different social media platforms and other channels with targeted marketing leads, and monitor the effectiveness of social media campaigns;
4. support the formulation and implementation of effective public relations strategies, events and programmes in support of the College’s brand and mission;
5. manage media relations activities including press invitation, releases and conferences, briefings, interviews, media monitoring, handling of media enquiries, issues and crisis;
6. assist in the implementation of crisis communication plans and handling of communication and reputational issues;
7. review/prepare the editorial content, design and production of publications such as newsletter, annual reports and other collaterals; as well as key communication materials including website, corporate video, PowerPoint presentation, e-communication platforms;
8. assist to manage global links and affairs including partnership building and development of protocols to promote the international profile of the College;
9. manage the coordination and communication of community relations activities;
10. support the operation, administration, budgetary planning and monitoring and staff supervision of the public relations function;
11. develop network and maintain relationship with external partners and stakeholders;
12. assist the Senior Public Relations Manager in writing and editing speeches, messages, reports and provide secretarial services to committees; and
13. perform any other duties as assigned by the President, Head and/or the Senior Public Relations Manager.

Qualifications and Experience Required

Requirements for Senior Manager

Applicants should:

1. possess a recognised Bachelor’s degree or above in Marketing / Communications / Public Relations or a related discipline;
2. have at least 10 years of relevant experience in strategic marketing and communications, crisis communications, public/media relations, social media management, fundraising, at the senior level, preferably gained in tertiary institutions, government sectors, NGOs or the media industry;
3. preferably have fundraising experience in major donor segment for campus development;
4. have proven experience in media relations, social media management, crisis management and handling sensitive or high-profile communication issues;
5. have excellent organisational, presentation, communication and interpersonal skills;
6. be mature, innovative, energetic, self-motivated and capable of mastering various tasks independently under pressure and tight deadlines;
7. be a target-oriented and service-oriented team player;
8. have excellent command of both written and spoken English and Chinese, and fluency in Putonghua; and
9. be proficient in computer applications.

Requirements for Manager

Applicants should:

1. possess a recognised Bachelor’s degree in Marketing / Communications / Public Relations or a related discipline;
2. have at least 8 years of relevant working experience, preferably in marketing, crisis communications, public/community/media relations, social media management and brand management in sizable organizations;
3. have experience in media relations, handling media enquiries and managing communication issues and crisis;
4. preferably have prior experience gained in the media industry;
5. have excellent organizational, presentation, communication and interpersonal skills;
6. be mature, innovative, energetic, self-motivated and capable of mastering various tasks independently under pressure and tight deadlines;
7. be a target-oriented and service-oriented team player;
8. have excellent command of both written and spoken English and Chinese, and fluency in Putonghua is preferable; and
9. be proficient in computer applications.

Application

Salary will be competitive and commensurate with qualifications and experience.

To apply, please submit your application via system.  The College reserves the right to fill or not to fill the post.  Applicants who are not contacted by the College 6 months after the application deadline may consider their applications unsuccessful. For enquiries, please phone or send WhatsApp to 9172-8618.

Application Deadline: Until the positions are filled

All information and personal data collected will be used solely for recruitment related purposes. For more information about the College, please visit our website: https://www.twc.edu.hk.

Tung Wah College is an equal opportunities employer. We embrace the values of equality, diversity and inclusion and are dedicated to fostering an environment that respects and supports people with diverse perspectives, abilities, cultures and experiences.